If you have been doing affiliate marketing for some time, it’s good news for you because today I’m going to share a cool little trick that you can use to boost your affiliate promotions.
If you have no idea what affiliate marketing is, then to put it simply - affiliate marketing is the activities you undertake to promote products and services of someone or some companies in exchange for their commissions.
So you promote products and services => people buy => you earn commissions.
If you want a more detailed explanation of what affiliate marketing is, go download my FREE Report “Your First 100 Dollars Online” and consume it! 
Now let’s get back to the topic at hand.
The normal cycle of affiliate marketing usually goes like this:
1. You choose the market/niche
2. You set up sites that sell your affiliate products
3. You drive traffic to your sites
4. Visitors come to your sites, and a certain small percentage of them will buy your affiliate products, meaning you earn money
Today I’m going to talk about number 3, which is driving traffic to your sites.
And when we are talking about driving traffic to sites, what comes in mind first?
Probably techniques such as SEO (Search Engine Optimization), PPC (Pay Per Click), forum marketing, article marketing, social bookmarking, etc. right?
For now let’s just focus on SEO and PPC and put aside all the other techniques all right?
Now when we talk about SEO what people usually do is this:
They go all out to optimize their sites for a few keyword phrases using awesome SEO techniques they have just learned.
And when it comes to PPC advertising campaigns, the following scenario is not uncommon:
They bid on a few keyword phrases on Google Adwords in the hope that their sites are shown on the first page of Google. (Just a little quick note to beginners - if you have no idea what Google Adwords is, again, go download my FREE Report “Your First 100 Dollars Online” and read it.
If you are promoting products or services that are in very high competitive niches/markets, then you will have a hard time trying to do well in your SEO and PPC efforts if you do exactly what everyone else out there is doing - that is, targeting or bidding keywords that are related to the niche in question.
What exactly what do I mean by that?
Suppose you are an affiliate trying to promote products in the weight loss or fat loss niche. I’m using the this niche as an example because it is a very competitive niche.
Now let’s choose a weight loss product to promote. I’d go to Clickbank, and after some time searching I found a great product to promote, which is called “Burn The Fat Feed The Muscle“.
Now if you were the “usual” affiliates like everybody else out there, then you’d surely go after keywords such as “weight loss”, “fat loss”, “lose your weight”, “lose your fat”, etc. for your SEO and PPC efforts.
Am I correct in saying this?
The trick is to NOT target those keywords that are related to the niche in question, but to target the product name in your SEO or PPC efforts.
Why?
Because by targeting the product name instead of the typical keywords related to the niche:
1. The competition is usually much lower (unless the product name is already very, very, very popular such as iPod, Playstation, Nintendo Wii, etc.), which means it will be easier for your SEO or PPC efforts.
If you go to Google and type in the keywords “fat loss” (in quotes), there are 5.470.000 competing web pages:
2. Traffic that comes to your site will be much more targeted and qualified, because these people voluntarily typed in the product name in Google and searched for it.
This means that he has probably been exposed to the marketing messages or promotions of this product before, and he is searching in Google by the product name to find out more about the product, and the reason he is finding out more about the product is mostly because he is interested in buying the product!
Contrast this when you target typical keywords related to the niche in question, for example “fat loss”.
People typing in “fat loss” do not necessarily mean that they are ready to buy. In fact, more often than not, they just want to get free information about fat loss.
Now there is one last thing that you need to make sure to make this trick effective - and that is to check whether people searching for the product name you are targeting.
If nobody is searching for the product name, why bother trying to rank for that keyword phrase?
Type in the product name, in this case “burn the fat feed the muscle” (without quotes).
Click “Get keyword ideas”
Select “Exact” from the drop-down list under “Match Type” and you will see the screen below:
It tells us that the keyword phrase “burn the fat feed the muscle” is searched in Google approximately an average of 5.400 times per month in the US.
That is 180 times per day. And this is only for the keyword phrase “burn the fat feed the muscle”, which is the product name.
You can be more creative by targeting other combinations of keyword phrases which have the product name in them. Looking at the above screen, you could probably also target “burn the fat feed the muscle ebook” or “burn the fat feed the muscle pdf”, etc.
And let’s not forget the above numbers are only for people searching in the US. You can also do some research for people searching in other countries?
How do you do that?
Well, if go back to the Google Adwords Keyword Tool
Click “edit”.
Just select the country that you want to do research on, type in the keywords, and click “get keyword ideas” and you’ll have a new research!
If you are hitting a bottleneck where you can’t seem to rank well for your targeted keywords in your SEO or PPC efforts, try out this “target the product name” trick now.
Not today or tomorrow, but now.
Remember, procrastination destroys your business!
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